Thinking of selling?
Selling an investment property takes a different approach.
See how investor-focused marketing can help present your multifamily property to the people who evaluate it as an investment.
Watch the short video about marketing a multifamily investment property.
Sell your multifamily property
A focused plan for investment property owners
Selling an investment property involves more than presenting the building. Buyers may want to understand its rents, income, expenses, unit mix, condition, and potential.
This page is designed for owners of duplexes, triplexes, fourplexes, and small apartment properties who want a marketing plan suited to investment buyers.
- Investor-focused property presentation
- Income and rent analysis
- Marketing directed toward investment buyers
A focused selling strategy
When selling an investment property, two things matter most.
Achieving the highest possible price
Maximizing exposure to qualified investors
The strategy starts with understanding the property’s investment value, including income, cash flow, market conditions, and potential. From there, a focused marketing plan can introduce the property to more qualified buyers and support a well-informed offer review.
How We Help You Pick the Right Price
Data-driven pricing strategy
A Complete Analysis for Your Investment Property
Pricing an investment property shouldn’t rely on guesswork. Recent comparable sales are useful, but investors may also consider the property’s income, rents, expenses, and condition.
We look at the details that can help inform a pricing discussion:
- Value using the income approach
- Current market rents
- Gross rent multipliers
- Expense ratios
- Deferred maintenance
- Unit mix
Investment property evaluation
Property Market Value Analysis
Review the property from multiple perspectives, including income, rent potential, and comparable sales.
Financial Analysis
Rent Analysis
CMA Reports
Pricing and market activity
What Shapes the Pricing Strategy?
See how pricing, online estimates, listing activity, and buyer response can factor into the discussion.
List Price and Market Activity
Online Estimates Have Limits
Experience Adds Context
Review the Listing Activity
Price Changes and Buyer Response
Understanding Online Valuations, Pricing, and Marketing Your Investment Property
A better selling experience
Our Proprietary Multifamily Marketing System
We are here 24/7 to assist you with your home buying and selling needs from start to finish.
Instead of simply putting your property in the MLS, we create a complete investment package designed specifically for investors.
Our marketing system may include:
- ✓Professional Photography
- ✓Drone Photography
- ✓Video Walkthroughs
- ✓Offer Memorandums
- ✓Cash Cow Reports
- ✓Rentometer Pro Reports
- ✓GRM Analysis
- ✓Unit Mix Reports
- ✓Neighborhood Demographic Reports
- ✓Market Rent Analysis
Investor-focused property marketing
Maximizing Exposure For Your Investment Property
A wider network of investors
The Power of the RealEstateInvestment.Expert Network
We are currently operating in over 12 markets across several states and growing. We have investment specialists in each location, with thousands of investor clients looking for investment properties outside their area.
We regularly market our listings to our entire network and use our unique joint venture program to make our network partners more comfortable selling our listings in other markets outside their primary market.
The right selling strategy matters
Who You Choose to Sell Your Investment Property Does Matter
When it comes to marketing your investment property, you would be hard-pressed to find anyone doing as much to actively market your property as I do.
I often ask myself, “Why is most of my competition not doing all of these things to market your investment property?” Is it because many simply don’t understand the marketing process, or because it takes so much time, effort, and money to market an investment property correctly?
I guess it doesn’t matter, because I will make sure I’m doing the things that matter to get your investment property sold quickly and for the highest possible price.
Others Often Promise More Than They Can Deliver!
Our Experience, Systems, Negotiating Style, and Vendor List Will Help to Save You Money!
During the period starting in 1999 and continuing to today, the average sale price of the total market compared to its average list price was 96.57%. During this same period, our average sale price compared to our average list price was 97.63%.
This means that our clients netted, on average, 1.06% more by using us rather than our competitors. When we tell you a price, we are not just telling you what you want to hear to get the listing. We will give you a range. The top of the range is optimistic, and we can generate an offer within our coverage area.
*Data statistics pulled from our Original Team Market MLS.
We have multiple buyers waiting for new listings and may already have a buyer willing to make an offer at or above the current fair market value. When we sell your property to one of our investors, we may also be able to pass along additional savings.
